Strategy in Information and Influence Campaigns: How Policy Advocates, Social Movements, Insurgent Groups, Corporations, Governments and Others Get What They...

Strategy in Information and Influence Campaigns: How Policy Advocates, Social Movements, Insurgent Groups, Corporations, Governments and Others Get What They...
ISBN-10
1136842187
ISBN-13
9781136842184
Category
Business & Economics
Pages
338
Language
English
Published
2011-01-24
Publisher
Routledge
Author
Jarol B. Manheim

Description

Strategy in Information and Influence Campaigns sets out in comprehensive detail the underlying assumptions, unifying strategy, and panoply of tactics of the IIC, both from the perspective of the protagonist who initiates the action and from that of the target who must defend against it.

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