Media Today: An Introduction to Mass Communication
- ISBN-10
- 1136864016
- ISBN-13
- 9781136864018
- Series
- Media Today
- Category
- Social Science
- Pages
- 656
- Language
- English
- Published
- 2011-09-22
- Publisher
- Routledge
- Author
- Joseph Turow
Description
Media Today gives your students the media literacy skills they need to think critically about the role of media in their lives. This book uses a media systems approach to look closely at the production, distribution, and exhibition of media, from Hollywood films to Facebook, to discover cultural, political, and economic forces that shape media now. Completely revised and updated, this 4th edition connects the latest trends, debates, and technologies to the history of media, highlighting the impact and meaning of today's changes to the media landscape, especially how traditional industry boundaries have blurred with digital convergence. Students and instructors will find a full range of supporting materials including interactive quizzes and online video resources at www.routledge.com/textbooks/mediatoday4e.
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