Advertising and Promotional Culture: Case Histories
- ISBN-10
- 1137026251
- ISBN-13
- 9781137026255
- Category
- Social Science
- Pages
- 230
- Language
- English
- Published
- 2017-11-02
- Publisher
- Macmillan International Higher Education
- Authors
- P David Marshall, Joanne Morreale
Description
A unique and accessible account of the ways that advertising and promotional culture have grown and developed from the late 19th century through to the present, illuminating how advertising has adapted to changing cultural, political, economic, and technological environments. Structured around case histories, this insightful text draws connections between past and present to show how advertising has become a discourse twinned with modernity.
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Other editions
-
- 2017-12-21
- 266 pages
- Ebook
- Bloomsbury Publishing
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