Understanding and Profiting from Intellectual Property: Strategies across Borders

Understanding and Profiting from Intellectual Property: Strategies across Borders
ISBN-10
1137094664
ISBN-13
9781137094667
Category
Business & Economics
Pages
313
Language
English
Published
2012-12-04
Publisher
Springer
Author
D. Yang

Description

A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. An updated version which provides practitioners and analysts with guidelines and an action framework on how to benefit from IP.

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