Buyographics: How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers
- ISBN-10
- 1137278633
- ISBN-13
- 9781137278630
- Category
- Business & Economics
- Pages
- 236
- Language
- English
- Published
- 2013-11-12
- Publisher
- Macmillan
- Author
- Matt Carmichael
Description
Following 11 families in 11 representative countries, this all-encompassing look at the ever-changing American consumer focuses on the top ten trends that are reshaping the consumer landscape and impacting buying behavior. 25,000 first printing.
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