The Craft Beer Revolution: How a Band of Microbrewers Is Transforming the World's Favorite Drink

The Craft Beer Revolution: How a Band of Microbrewers Is Transforming the World's Favorite Drink
ISBN-10
1137278765
ISBN-13
9781137278760
Category
Business & Economics
Pages
272
Language
English
Published
2014-04-22
Publisher
Macmillan
Author
Steve Hindy

Description

Traces the rise of craft-brewed beer and the successful efforts of a group of microbrewery pioneers to compete against dominant national companies, revealing how their practices can inform other challenger brands.

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