Masters of Disaster: The Ten Commandments of Damage Control
- ISBN-10
- 113727896X
- ISBN-13
- 9781137278968
- Series
- Masters of Disaster
- Category
- Business & Economics
- Pages
- 256
- Language
- English
- Published
- 2014-03-04
- Publisher
- St. Martin's Griffin
- Authors
- Christopher Lehane, Mark Fabiani, Bill Guttentag
Description
Whether you're a politician caught with his pants down, an investment bank accused of accounting improprieties, or even a family-owned restaurant with a lousy Yelp review, a crisis doesn't have to be the make-or-break moment of your career. Correctly managed, even the most embarrassing "reply all" can quickly become a thing of the past. In Masters of Disaster, Christopher Lehane and Mark Fabiani, reveal the magic formula you need to take control when it's your turn to be sucked into the vortex of the modern spin cycle. Covering the ten commandments of damage control, and based on their work for clients like Bill Clinton, Goldman Sachs and Hollywood studios, the authors outline the strategies that can make real time news alerts, Twitter trend lines and viral videos work for you rather against you. Full of both lively personal anecdotes and hard-knuckled straight talk, this is a must-read for anyone who wants to emerge with their reputation intact.
Get the book
Other editions
-
- 2012-12-11
- 252 pages
- Paperback
- Macmillan
-
- 2012-12-11
- 256 pages
- Ebook
- St. Martin's Press
Similar books
-
Middle School: Master of Disaster: (Middle School 12)
By James Patterson, Chris TebbettsIn this blockbuster instalment of the bestselling Middle School series, Rafe and all the favourite characters from James Patterson's books for kids get caught up in a hilarious adventure – together for the first time!
-
Flirting with Disaster: Why Accidents are Rarely Accidental
By Michael Ellsberg, Marc S. GersteinTHE HYATT TEA DANCE DISASTER: FAULTY DESIGN, PURE AND SIMPLE So far, the examples we have examined in this chapter have illustrated the effects of faulty designs combined with human error at the time of a disaster.
-
Radio - The Forgotten Medium
By Everette E. Dennis, Edward C. PeaseAlthough television is now dominant, radio surprisingly remains a medium of unparalleled power and importance. Worldwide, it continues to be the communications vehicle with the greatest outreach and impact.
-
Stink Moody in Master of Disaster
By Megan McDonald, Peter Hamilton ReynoldsCamping out in his backyard in the hope of spotting a comet that has been making headlines, Stink is frightened by a report of an asteroid hitting Russia and begins making paranoid preparations for an apocalyptic event. Simultaneous.
-
No Is Not Enough: Resisting Trump's Shock Politics and Winning the World We Need
By Naomi KleinLonglisted for the National Book Award “I hope that Klein’s book is read by more than just her (mostly) leftwing fan base.
-
Disaster Master Plan: Prepare or Despair-It's Your Choice
By Lorraine Holmes MiltonThis book, Disaster Master Plan: Prepare or Despair Its YOUR Choice, was written to give information to my fellow citizens on How to plan for a disaster and where to order disaster kits.
-
Introduction to International Disaster Management
By Damon P. CoppolaThis revised edition of Coppola’s revered resource meets said demand head-on with more focused, current, thoughtfully analyzed, and effective approaches to disaster relief.
-
Investing in Disaster Risk Reduction for Resilience: Design, Methods and Knowledge in the face of Climate Change
By Temitope Egbelakin, José Manuel Mendes, A. Nuno MartinsConflict-induced displacement and involuntary resettlement in Colombia: Putting Cernea's IRLR model to the test. Disasters, 24, 198e216. https://doi.org/10.1111/1467-7717.00142 Muggah, R. (2008). Relocation failures in Sri Lanka: A ...
-
External Interventions for Disaster Risk Reduction: Impacts on Local Communities
By Imon Chowdhooree, Shams Mansoor GhaniThis book presents a case study-based analysis of the consequences of external interventions, critically evaluating them from community perspectives.
-
My Weirdest School #8: Mrs. Master Is a Disaster!
By Dan GutmanWith more than 11 million books sold, the My Weird School series really gets kids reading! In this eighth book in the new My Weirdest School series, it’s Grandparents Day at Ella Mentry School! Alexia’s grandmother Mrs.