The Global Code: How a New Culture of Universal Values Is Reshaping Business and Marketing
- ISBN-10
- 1137279710
- ISBN-13
- 9781137279712
- Category
- Business & Economics
- Pages
- 306
- Language
- English
- Published
- 2015-09-29
- Publisher
- Macmillan
- Author
- Clotaire Rapaille
Description
The bestselling author of The Culture Code explains why marketing and social psychology must evolve to acknowledge new, universally held human values
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Other editions
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- 2015-09-29
- 288 pages
- Ebook
- St. Martin's Press
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