Luxury Sales Force Management: Strategies for Winning Over Your Brand Ambassadors

Luxury Sales Force Management: Strategies for Winning Over Your Brand Ambassadors
ISBN-10
1137347449
ISBN-13
9781137347442
Category
Business & Economics
Pages
213
Language
English
Published
2014-02-24
Publisher
Springer
Author
M. Merk

Description

The sales team can often make or break the success of new brands or products. This comprehensive guide provides strategies, models and checklists to help managers and directors strengthen the relationships of their firm's sales force with their own or other brands, maximizing turnover and profit in the long run.

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