The sales team can often make or break the success of new brands or products. This comprehensive guide provides strategies, models and checklists to help managers and directors strengthen the relationships of their firm's sales force with their own or other brands, maximizing turnover and profit in the long run.
... CRM and Relationship Technologies, 1st Edition, © 2001. Printed and electronically reproduced by permission of Pearson Education, Inc., Upper Saddle River, New Jersey. TECHNOLOGY Sales Mobility and the Emergence of Tablets The sales.
The book has dozens of real-life examples of how investing in first-line management paid off in a big way. In developing the book, the authors collaborated with leaders from some of the world's top companies.
In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, solidifying the book's position globally as the leading textbook ...
This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage.
This book identifies and describes the key factors for creating a fast-track, go-to-market strategy.
Formerly published by Chicago Business Press, now published by Sage Written in an engaging and student-friendly manner, Sales Force Management provides a blend of cutting-edge research and practical strategies.
Ferrari is a good example: a Porsche would be an authentic luxury product; a Ferrari adds another dimension, more off-the-wall. Ferraris are produced in very limited numbers (for years Ferrari capped its annual production at 7,000 cars) ...
In the second part of the book you'll learn sales psychology, from the points of view of managers, salespeople and even clients and prospects.
Why do sales organizations fall short? Every day, expert consultants like Mike Weinberg are called on by companies to find the answer - and it's one that may surprise you.
This book is invaluable because it reveals the manageable activities that actually drive sales results.” —John Davis, Vice President, St. Jude Medical “Cracking the Sales Management Code is one of the most important resources ...