Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia
- ISBN-10
- 113735917X
- ISBN-13
- 9781137359179
- Category
- Business & Economics
- Pages
- 339
- Language
- English
- Published
- 2016-02-11
- Publisher
- Springer
- Author
- M. Roll
Description
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
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