The Rise of the New East: Business Strategies for Success in a World of Increasing Complexity
- ISBN-10
- 1137370068
- ISBN-13
- 9781137370068
- Category
- Business & Economics
- Pages
- 238
- Language
- English
- Published
- 2014-06-27
- Publisher
- Springer
- Author
- B. Simpfendorfer
Description
Taking the reader on a tour of the fast changing East, Simpfendorfer urges the business world to respond by planning for the unexpected. Now that the East has secured its role as a powerful player on the world stage, The Rise of the New East provides simple business strategies for dealing with an increasingly complex global environment.
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