The Butterfly Effect in Competitive Markets: Driving Small Changes for Large Differences
- ISBN-10
- 113743497X
- ISBN-13
- 9781137434975
- Category
- Business & Economics
- Pages
- 295
- Language
- English
- Published
- 2015-03-04
- Publisher
- Springer
- Author
- . Rajagopal
Description
This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.
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