The Craft Beer Revolution: How a Band of Microbrewers Is Transforming the World's Favorite Drink
- ISBN-10
- 113743788X
- ISBN-13
- 9781137437884
- Category
- Business & Economics
- Pages
- 272
- Language
- English
- Published
- 2014-04-22
- Publisher
- St. Martin's Press
- Author
- Steve Hindy
Description
Over the past 40 years craft-brewed beer has exploded in growth. In 1980, a handful of "microbrewery" pioneers launched a revolution that would challenge the dominance of the national brands, Budweiser, Coors, and Miller, and change the way Americans think about, and drink, beer. Today, there are more than 2,700 craft breweries in the United States and another 1,500 are in the works. Their influence is spreading to Europe's great brewing nations, and to countries all over the globe. In The Craft Beer Revolution, Steve Hindy, co-founder of Brooklyn Brewery, tells the inside story of how a band of homebrewers and microbrewers came together to become one of America's great entrepreneurial triumphs. Beginning with Fritz Maytag, scion of the washing machine company, and Jack McAuliffe, a US Navy submariner who developed a passion for real beer while serving in Scotland, Hindy tells the story of hundreds of creative businesses like Deschutes Brewery, New Belgium, Dogfish Head, and Harpoon. He shows how their individual and collective efforts have combined to grab 10 percent of the dollar share of the US beer market. Hindy also explores how Budweiser, Miller, and Coors, all now owned by international conglomerates, are creating their own craft-style beers, the same way major food companies have acquired or created smaller organic labels to court credibility with a new generation of discerning eaters and drinkers. This is a timely and fascinating look at what America's new generation of entrepreneurs can learn from the intrepid pioneering brewers who are transforming the way Americans enjoy this wonderful, inexpensive, storied beverage: beer.
Get the book
Other editions
-
- 2014-04-22
- 272 pages
- Paperback
- Macmillan
Similar books
-
Brewing Revolution: Pioneering the Craft Beer Movement
By Frank AppletonThe inspiring story behind today’s craft beer revolution is the subject of this lively memoir by Frank Appleton, the English-trained brewmaster who is considered by many to be the father of Canada’s craft-brewing movement.
-
Craft Brew: An American Beer Revolution
By M. B. Mooney-Explores the history and development of craft brewing in the USA.
-
Audacity of Hops: The History of America's Craft Beer Revolution
By Tom Acitelli, Tony MageeA couple hours' drive up the Hudson River from Reich's dream, a budget analyst for the state of New York, William S. Newman, was opening the first stand-alone craft brewery in the eastern United States with his wife, Marie.
-
Craft Beer Revolution: The Insider's Guide to B.C. Breweries
By Joe WiebeWith profiles of each of B.C.'s craft breweries, as well as maps, tasting tours and an insider's look at the people behind the kegs and casks, Craft Beer Revolution is the definitive guide to British Columbia's booming craft beer scene, ...
-
Economic Perspectives on Craft Beer: A Revolution in the Global Beer Industry
By Johan Swinnen, Christian GaravagliaThis book investigates the birth and evolution of craft breweries around the world.
-
Brewed Awakening: Behind the Beers and Brewers Leading the World's Craft Brewing Revolution
By Joshua M. BernsteinWhy not beer? Funky, young, and smart, this is the ultimate beer geeks companion, covering everything from the homebrew renaissance to nanobreweries to many of Americas preeminent beer events and festivals.
-
The Comic Book Story of Beer: The World's Favorite Beverage from 7000 BC to Today's Craft Brewing Revolution
By Mike Smith, Jonathan Hennessey, Aaron McConnellBut as THE HEGHT of Rowe's Glory, BREWING Becawe McRE cowrrolleo AwplowmeanowalEyew PERhaps PRorosclevrific the wore -civilizer” APPRoach of Malras awo washiwa the GRAw Broke our owto The GLosal scene. or a The M-For The Favor BEER ...
-
Craft Beer Revolution: Interviews With Brewmasters: Brewmasters
By Joseph LineaYou've come to the right place. This book has over 100 breweries answer questions like: -What's the next big thing in the craft beer industry? -What is the actual difference between a Porter and a Stout?
-
Fermenting Revolution: How to Drink Beer and Save the World
By Christopher Mark O'BrienIn 1989, Miller, SABMiller's largest subsidiary, set the ambitious goal of eliminating nearly all waste shipments to landfills by 1995. As a result, they now recycle over 95 percent of their waste. To reach their waste reduction goal, ...
-
The Widmer Way: How Two Brothers Led Portland's Craft Beer Revolution
By Jeff AlworthThe Widmer Way explores Portland's beloved Widmer brothers and their transition from small batches of homebrew to a nationally renowned craft beer.