Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary
- ISBN-10
- 1137463325
- ISBN-13
- 9781137463326
- Series
- Doctor Who
- Category
- Performing Arts
- Pages
- 146
- Language
- English
- Published
- 2015-07-22
- Publisher
- Springer
- Author
- Matt Hills
Description
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
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