Marketing Strategy: Based on First Principles and Data Analytics
- ISBN-10
- 1137526246
- ISBN-13
- 9781137526243
- Series
- Marketing Strategy
- Category
- Business & Economics
- Pages
- 384
- Language
- English
- Published
- 2017-02-23
- Publisher
- Macmillan International Higher Education
- Authors
- Robert W. Palmatier, Shrihari Sridhar
Description
A brand new textbook with an innovative and exciting approach to marketing strategy. Moving away from the outdated 4Ps model to a new approach that reflects real-world companies responding to a differing and dynamic customer base. Research-based and action-orientated, it equips students with the tools to succeed in today's competitive markets.
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Other editions
-
- 2023-06-18
- - pages
- Paperback
- Independently Published
-
- 2021-05-03
- 320 pages
- Ebook
- Kogan Page Publishers
-
- 2020-12-31
- 350 pages
- Ebook
- Bloomsbury Publishing
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