Entrepreneurial Marketing for SMEs
- ISBN-10
- 1137532580
- ISBN-13
- 9781137532589
- Category
- Business & Economics
- Pages
- 215
- Language
- English
- Published
- 2015-10-26
- Publisher
- Springer
- Authors
- Luca Cacciolatti, Soo Hee Lee
Description
Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.
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