This book explores economic developments across Europe in relation to its apparent segmentation, as disparities widen between core and periphery countries. In contrast to previous literature, the scope of analysis is extended to Europe as a continent rather than confining it solely to the European Union, thereby providing the reader with greater insight into the core/periphery nexus. The authors commence with a critical appraisal of economic thinking in relation to regional trade agreements and monetary integration. In relation to a number of EU economies, the book addresses issues of a liquidity trap, deflation, and twin deficits, together with the interconnection between exchange rates and current account balances. Importantly, they extend the discussion of segmentation through a series of focused case studies on Russia, Brexit and emergence of the mega-regionals.
What are the trigger factors that motivate the customer to shop and convince him to purchase a product again and again? This is a question every single company in every single industry on today’s globalised market is confronted with.
The Book Concludes With An Examination Of The Political Structures And Institutions, As Well As The Experiences, Of Europe And India.
Marketing in Central and Eastern Europe also provides you with: a region-relevant market analysis to determine environmental dimensions of emerging markets a preliminary report on market-entry strategies in Poland an assessment of foreign ...
This comprehensive collection is an essential tool for policy-makers and those interested in end-markets and consumer affairs.
This book makes a distinctive contribution to the crucial debate on the European Union (EU)’s present and future development.
Market Segmentation Analysis of the Video Games Industry: Cluster Analysis of Europe, Japan and USA
This book takes as its perspective that the customer undoubtedly is positioned in the center of the firm’s overall management activities.
Yet, despite the unrivalled opportunities this new Europe brings, the diverse collection of cultures and economies means just as many challenges.
In December 2016, Ipsos, London Economics and Deloitte were commissioned by the European Commission to conduct a study on online market segmentation through personalised pricing/offers in the European Union (EU).
Europe's Special Interest Travel Market: A Segmentation Study of Potential Travel Opportunities to the Pacific/Asia Region : a Report to...