Successful Social Media and Ecommerce Strategies in the Wine Industry

Successful Social Media and Ecommerce Strategies in the Wine Industry
ISBN-10
1137602988
ISBN-13
9781137602985
Category
Business & Economics
Pages
168
Language
English
Published
2016-04-30
Publisher
Springer
Authors
Liz Thach, Gergely Sznolnoki, Dani Kolb

Description

This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.

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