In this fascinating volume, Nicholas O�Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed Selling Hitler (2016), he uses marketing scholarship to show how propaganda and political marketing existed not merely as an instrument of government in Nazi Germany, but as the very medium of government itself. Marketing the Third Reich explores the insidious connection between a mass culture and a political movement, and how the cultures of consumption and politics influence and infect each other � consumerised politics and politicised consumption. Ultimately its concern is with the �engineering of consent� � the troubling matter of how public opinion can be manufactured, and governments elected, via sophisticated methodologies of persuasion developed in the consumer economy. Nazism functioned as a brand, packaging almost everything with persuasive purpose. Revealing obvious parallels between Adolf Hitler�s use of the living theatre of politics, and our present public�political dramaturgy, between Nazi lies and our post-truth, the book raises the chilling question: was Hitler ahead of his time? This radical, original, in-depth study will be an invaluable resource for all scholars of marketing history, political marketing, propaganda and history.
Su aclamación de Heidegger parece altamente sintomática. "Heidegger y los nazis" recontruye los hechos y argumentos en torno a la política de Heidegger y los sitúa en el debate de crítica política que caracteriza el paso al siglo XXI.
Photomontages of the Nazi Period
This timely book takes an original transnational approach to the theme of Nazism and neo-Nazism in film, media, and popular culture, with examples drawn from mainland Europe, the UK, North and Latin America, Asia, and beyond.
本书重新评估围绕海德格尔政治问题的事实与争论,并把它们放置在迈向21世纪的重大政治争论的背景中。
With its useful footnotes, selective bibliography and good index Professor Stern's study is American scholarship at its best."-"International Affairs"
Geyer, Michael, and Sheila Fitzpatrick, eds. Beyond Totalitarianism: Stalinism and Nazism Compared. Cambridge: Cambridge University Press, 2009. Geyer, Michael. “Restorative Elites, German Society and the Nazi Pursuit of War.
The Murder of Rudolf Hess
The 'Hitler Myth' is recognized as one of the most important books yet written about Adolf Hitler and the Nazi State.
Der Dichter als Führer?: zur Wirkung Stefan Georges im "Dritten Reich"
Wer war was vor und nach 1945, Frank- furt a.M. 2007 [Klee: Kulturlexikon]. Klee, Ernst: Das Personenlexikon zum ... die SS, Himmler und die We- welsburg (Schriftenreihe des Kreismuseums Wewelsburg, Bd. 7), Paderborn et al. 2009, pp.