The need for a public ethnography -- What is public ethnography and whom is it good for? -- Why and how more ethnographers are seeking broader audiences -- Beyond representation -- Losing bad habits -- Sensuous scholarship -- Learning from documentary film -- Enlivening ethnography : in search of a more-than-representational style -- Writing in magazines and blogs -- Multimodal ethnography -- Working with audio -- Working with images -- The basics of shooting and editing video -- Sharing videos
Martyn Hammersley's practical guide to the critical reading of ethnographic studies shows how to identify principal arguments, how to assess research, and how to approach the question of validity when assessing it.