The Dynamics of Persuasion: Communication and Attitudes in the 21st Century
- ISBN-10
- 1138100331
- ISBN-13
- 9781138100336
- Series
- The Dynamics of Persuasion
- Category
- Attitude change
- Pages
- 648
- Language
- English
- Published
- 2017-01
- Author
- Richard M. Perloff
Description
Persuasion is one of the oldest fields of academic study -- it dates back thousands of years. In our own era, persuasion has been studied primarily by means of the theories and methods of social science research. Numerous scholars have made contributions to our knowledge of persuasion, and the field has generated a wealth of intriguing concepts and an impressive body of knowledge on persuasion processes and effects. Persuasion is not simply a science, however -- it is also an art. Today there is a burgeoning persuasion industry that includes advertising, sales, public relations, political consulting firms, and a host of private and public companies that seek to change attitudes and influence social behaviors. USE SECOND PARAGRAPH ONLY FOR GENERAL CATALOGS... Written to enhance students' understanding of persuasion theory and its applications to everyday situations, this book presents an up-to-date review of persuasion theory and research. Attempting to show students how these theories can deepen our understanding of how persuasion is practiced in a variety of real-life situations, it is designed as a text for undergraduate students who wish to know more about concepts of "attitude" and "persuasion," as well as introducing graduate students to theory and research in the field of persuasion. With a broad look at persuasion research, this volume examines psychological approaches to persuasion, interpersonal communication theories, and the interface between persuasion and mass communication, in particular mass media information campaigns. It examines research on cognitive processing of persuasive messages, compliance-gaining in interpersonal contexts, and the effects of large-scale health communication campaigns.
Get the book
Other editions
-
- 2020
- 600 pages
- Paperback
- -
Similar books
-
The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century
By Richard M. PerloffNiederdeppe, J., Kim, H. K., Lundell, H., Fazili, F., & Frazier, B. (2012). Beyond counterarguing: Simple elaboration, complex integration, and counterelaboration in response to variations in narrative focus and sidedness.
-
The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century
By Richard M. PerloffNow in its seventh edition, this essential text continues to provide students with a comprehensive yet accessible overview of the study and practice of persuasive communication.
-
The Dynamics of Persuasion
By Richard M. PerloffPersuasion is one of the oldest fields of academic study -- it dates back thousands of years. In our own era, persuasion has been studied primarily by means of the...
-
Covert Persuasion: Psychological Tactics and Tricks to Win the Game
By Kevin Hogan, James SpeakmanThis book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation.
-
Persuasion in Society: Second Edition
By Jean Jones, Herbert W. SimonsThis text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives.
-
Engaged Persuasion in a Post-Truth World
By Stephen K. Hunt, Kevin R. MeyerThe book moves beyond theory and addresses new media, engaged citizenship, and deconstructing messages in a post-truth world to deepen students' exploration of persuasion.
-
Studyguide for the Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century by Perloff, Richard M.
By Cram101 Textbook ReviewsCram101 Just the FACTS101 studyguides gives all of the outlines, highlights, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanies: 9780872893795.
-
The Female Persuasion: A Novel
By Meg WolitzerIt’s a story about the people who guide and the people who follow (and how those roles evolve over time), and the desire within all of us to be pulled into the light.
-
Outlines and Highlights for the Dynamics of Persuasion: Communication and Attitudes in the 21st Century by Richard Perloff, ISBN
By Cram101 Textbook ReviewsCram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780415805681 .
-
Resistance and Persuasion
By Eric S. Knowles, Jay A. LinnResistance and Persuasion is the first book to analyze the nature of resistance and demonstrate how it can be reduced, overcome, or used to promote persuasion.