Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing

ISBN-10: 113819168X
ISBN-13: 9781138191686
Series: Digital Marketing Excellence
Category: Internet marketing
Language: English
Published: 2017
Authors: Dave Chaffey, Paul Russell Smith

Description

Preface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index

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Other editions

Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
- 2022-07-22
- 676 pages
- Ebook
- Taylor & Francis
Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
- 2022-07-22
- 677 pages
- Ebook
- Taylor & Francis
Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
- 2017-03-31
- 660 pages
- Paperback
- Taylor & Francis
Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
- 2017-03-31
- 825 pages
- Paperback
- Routledge

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