Now in a fully revised and updated new edition, this is still the only textbook to introduce the fundamentals of sport facility and event management alongside each other and in a global context. Alongside in-depth discussion of issues such as facility design and event operations, the book presents fascinating insights from professional practice and case studies of real world events.
企業活動專案管理: 在會展產業的運用
本书介绍了节事产业中的整合营销传播的方式,节事营销传播工具的介绍和评估,分析作为企业传播工具的节事的执行。
Become an event planning pro & create a successful event series
-This education textbook specializes on how to become a successful corporate event planner.
This book is also an empowering guide to leadership, communication, partnership and visionary thinking.
The importance of Sport Tourism as a developing science and Sport Events specifically is on the increase. This is especially true when experts say that sport tourism is big business.
FCS Marketing Communication: Level 2 – Laricia Smit et al (2006) Handbook of Public Relations – 8th Edition – Skinner, von Essen, Mersham&Motau How to organize effective conferences and meetings – David Seekings (1999).
... quality management? 3. What advice would you give an event organizing subcommittee to develop quality policies for a recurring major event? ... Oakland, J. and Morris, P. (1998) Pocket Guide to TQM: a Pictorial Guide for Managers.
Event Studies is the only book devoted to developing knowledge and theory about planned events.