Understanding the Business of Global Media in the Digital Age

Description

This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business of the 21st century. In addition to introducing today's convergent world of global media, the book gives readers a greater understanding of their own roles within the media industries.

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Other editions

• 

  Understanding the Business of Global Media in the Digital Age

  • 2017-10-17
  • 278 pages
  • Paperback
  • Routledge
• 

  Understanding the Business of Global Media in the Digital Age

  • 2017-10-16
  • 270 pages
  • Ebook
  • Routledge

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