Case Studies in Sport Communication: You Make the Call
- ISBN-10
- 1138729523
- ISBN-13
- 9781138729520
- Category
- Athletes
- Pages
- 286
- Language
- English
- Published
- 2018-09-17
- Authors
- Terry L. Rentner, David P. Burns
Description
Case Studies in Sport Communication: You Make the Call goes beyond the box scores by offering readers the opportunity to evaluate popular and diverse issues in sport¿including management, crisis, health, ethics, gender, race, and social media. Each chapter incorporates theory and communication principles as well as topical background information, and concludes with discussion questions and engaging assignments. This volume presents real-life, provocative sports cases that bring contemporary headlines into perspective and inspire critical thinking. Each chapter features scholarly evidence that will keep the conversation lively, thoughtful, and informative. Students are encouraged to challenge the ethical implications of what they have read and to ¿make the call.¿ This is an invaluable resource for upper-level undergraduate and graduate students of sport communication and sport management.
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