Consumer Behaviour (Rle Consumer Behaviour): A Practical Guide
- ISBN-10
- 1138832391
- ISBN-13
- 9781138832398
- Category
- Business & Economics
- Pages
- 212
- Language
- English
- Published
- 2016-11-30
- Publisher
- Routledge
- Author
- Gordon Foxall
Description
This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model fo the consumer buying process. The book conlcudes with detailed models of consumer choice.
Get the book
Other editions
Similar books
-
Consumer Profiles (RLE Consumer Behaviour): An introduction to psychographics
By Barrie Gunter, Adrian FurnhamPsychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics.
-
Consumer Education (RLE Consumer Behaviour): A Handbook for Teachers
By Marion GiordanThis practical handbook is a guide to teachers on the various aspects of the field; it looks at the consumer world in its political, social and economic context, describing how teachers have approached some of the subjects discussed in the ...
-
Capitalism and the Consumer (RLE Consumer Behaviour)
By Fred HendersonWritten at a time when the needs and influence of the consumer within the economic system were in their infancy, this book offers a valuable insight into the birth of consumer-led economics as an integral part of social structure and ...
-
Consumer Behaviour and Economic Growth in the Modern Economy (RLE Consumer Behaviour)
By Henk van der Meulen, Henri BaudetThese essays show that industrialisation and fast economic growth have changed not only the broad material environment, but have also had a very important impact on basic food consumption.
-
The Consumer Interest (RLE Consumer Behaviour): Dimensions and Policy Implications
By J. D. ForbesThis book, based on extensive original research, traces the development of the consumer interest .
-
Consumer Behaviour: SAGE Publications
By Jim BlytheWhat do you do with products once you’ve purchased them? When do you decide to chuck them and why? As a consumer you make conscious and unconscious decisions, nonstop, every day of your life. This is Consumer Behaviour!
-
The Consumer Interest: Dimensions and Policy Implications
By James D. ForbesThe Consumer Interest: Dimensions and Policy Implications
-
Handbook of Developments in Consumer Behaviour
By Victoria Wells, G. R. FoxallThis Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing ...
-
Handbook of Consumer Behavior
By Thomas S. Robertson, Harold H. KassarjianAn exploration of the field of consumer behaviour research. Focusing on theoretical approaches underlying consumer behaviour, the editors include the application of behavioural concepts to the study of consumer information...
-
Consumer Behaviour
By Arun Kumar, C.L. TyagiThe Book, Consumer Behaviour, Is Written In Easy Language And Lucid Style.