Crisis Communications: A Casebook Approach
- ISBN-10
- 1138923745
- ISBN-13
- 9781138923744
- Series
- Crisis Communications
- Category
- Advertising
- Pages
- 424
- Language
- English
- Published
- 2016-07-12
- Publisher
- Routledge
- Author
- Kathleen Fearn-Banks
Description
Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning communication with the news media, employees, and consumers in times of crisis. Author Kathleen Fearn-Banks addresses how to choose the best possible words to convey a message, the best method for delivering the message, and the precise and most appropriate audience, in addition to illustrating how to avoid potential mismanagement. The fifth edition of Crisis Communicationsincludes updated cases that provide wider coverage of international crises and media technologies. It includes a new section on social media in crisis communication scenarios and includes additional comments from social media experts throughout various chapters. New case studies include "Police Departments and Community Trust," "The Oso Mudslide in Washington," "School Shootings: Communications To and For Children," and two additional international case studies - "Ebola Strikes Liberia: Firestone Strikes Ebola" and "Nut Rage and Korean Airlines." Previous case studies no longer in this edition can be found on the book's companion website, which also includes the Instructor's Manual with exercises in crisis responses, guidelines for crisis manual preparation, and other teaching tools: www.routledge.com/cw/fearn-banks. Looking at both classic and modern cases in real-world situations, Crisis Communicationsprovides students with real-world perspectives and insights for professional responses to crises. It is intended for use in crisis communications, crisis management, and PR case studies courses. Also available for use with this text is the Student Workbookto AccompanyCrisis Communications, providing additional discussion questions, activities, key terms, case exercises, and further content for each chapter.
Get the book
Other editions
Similar books
-
Kleppner publicidad
By J. Thomas Russell, W. Ronald Lane, Karen Whitehill KingCuando McDonald's lanzó su campaña publicitaria global " generalmente pequeño " utilizando a Justin Timberlake , lo hizo con una agencia alemana .
-
Kleppner's Advertising Procedure
By W. Ronald Lane, Karen Whitehill KingKleppner's Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques.
-
广告学: 原理与实务
By 伯内特, 威尔斯, William Wells本书简体中文版权归云南大学出版社
-
Advertising: Principles & Practice
By William WellsAdvertising: Principles & Practice
-
Social Communication in Advertising: Persons, Products & Images of Well-being
By William Leiss, Stephen Kline, Sut JhallyReynolds , T.J. , and J. Gutman . 1984. “ Advertising As Image Management . ... Rotzoll , K. , J. Haefner , and C. Sandage . 1976. ... Ph.D. diss . , Stanford University Sheehan , P. 1972. The Function and Nature of Imagery Bibliography ...
-
Marketing Miso and Miso Products: Labels, Ads, Posters and Other Graphics, 1971-1999
85 color photocopies and 73 black and white phorocopies of labels, ads, posters and other graphics related to miso and miso products.
-
Instructors Manual
By William Wells, Janet Dooley, 3rdvan Duyne , D. K. , Landay , J. A. , & Hong , J. I. ( 2002 ) . The design of sites : Patterns , principles , and processes for crafting a customer - centered Web experience . Reading , MA : Addison Wesley Professional .
-
Letterhead & Logo Design 3: Creating the Corporate Image
By Laura HerrmannScott Rowland . Architect PO Box 352 Santa Barbara California 93102 ph ( 805 ) 963-4455 fax ( 805 ) 963-2757 Scott Rowland . Architect Scott Rowland . Architect PO Box 352 Santa Barbara California 93102 ph ( 805 ) 963-4455 fax ( 805 ) ...
-
Spin Man: The Topsy-turvy World of Public Relations... a Tell-all Tale
By Thomas J. MaddenIt takes minimum of $ 16 million Scott Brayton and one of the world's fata billboarde . and 4 year - round commit ment ... Young brother , Todd , is an aspiring driver , and their mother Jean , helps with the scoring and the Ulming .
-
FCS Advertising and Promotions L2
By Rob Marsh, Maria O'ConnorFET COLLEGE SERIES Advertising and Promotions Maria O'Connor Taki Tshivashe Rob Marsh This one R956 - RFS - CCK6 PEARSON Education South Africa It is illegal to photocopy any pages from this book without the written permission of the ...