Social Media Campaigns: Strategies for Public Relations and Marketing
- ISBN-10
- 1138948594
- ISBN-13
- 9781138948594
- Category
- Internet in public relations
- Pages
- 194
- Language
- English
- Published
- 2016-07-01
- Publisher
- Routledge
- Author
- Carolyn Mae Kim
Description
Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. Focusing on principles rather than a specific platform, this is a text dedicated to developing social media competency that can adapt to any organization or environment. "
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Other editions
-
- 2020-12-30
- 210 pages
- Ebook
- Routledge
-
- 2016-05-26
- 194 pages
- Paperback
- Routledge
-
- 2016-05-26
- 182 pages
- Paperback
- Routledge
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