Entrepreneurial Small Business

Entrepreneurial Small Business
ISBN-10
1259060616
ISBN-13
9781259060618
Series
Entrepreneurial Small Business
Category
Entrepreneurship
Pages
768
Language
English
Published
2013-03-01
Publisher
McGraw-Hill Europe
Authors
Jerome A. Katz, Richard P. Green

Description

Provides students with a vision of small business as it really is today. This title focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. It discusses traditional beliefs and models in small business, as well as the latest findings and best practices from academic and consulting arenas.

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