Basic Marketing: A Marketing Strategy Planning Approach
- ISBN-10
- 1259060764
- ISBN-13
- 9781259060762
- Series
- Basic Marketing
- Category
- Marketing
- Pages
- 832
- Language
- English
- Published
- 2013-02
- Publisher
- McGraw-Hill Europe
- Authors
- Edmund Jerome McCarthy, William D. Perreault, Joseph P. Cannon
Description
Provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. This title focuses on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs.
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Other editions
-
- 2013-02-25
- 784 pages
- Paperback
- McGraw-Hill Education
-
- 2006-10
- 790 pages
- Paperback
- McGraw-Hill/Irwin
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