Canadian Entrepreneurship and Small Business Management

ISBN-10
1259102688
ISBN-13
9781259102684
Series
Canadian Entrepreneurship and Small Business Management
Category
Entrepreneurship
Pages
528
Language
English
Published
2017-03-03
Publisher
McGraw-Hill Ryerson
Authors
Peter Mombourquette, Wesley Balderson

Description

Balderson is recognized as a market leading text that offers strong coverage of the theory of entrepreneurship and small business management, blended seamlessly with practical Canadian examples of actual entrepreneur experiences (Small Business Profiles). Focus is on currency and emerging trends, generating and maintain student interest through cases and thought-provoking questions, and improving academic rigour, while staying true to the book's vision of being easy to follow and absorb. The numerous individual cases, as well as a comprehensive running case, are continuing strengths of this text, as is the fact that it is indigenously Canadian and supports learning in a Canadian business context through its content.

Other editions

Similar books