ESSENTIALS OF MARKETING RESEARCH
Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary...
Hershey H. Friedman, Linda Weiser Friedman, and Beth Gluck, “The Effects of ScaleChecking Styles on Responses to a Semantic Differential Scale,” Journal of the Market Research Society, Vol. 30, No. 4 (1988), pp. 477–481. 4.
Managers all over the world make decisions on product and service related issues on a regular basis. Defining, generating, managing and interpreting information becomes an integral part of every organization....
"Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics.
This is a perfect marketing textbook for acing the class and a dependable resource for the future.
Focused on the core aspects of the subject, this is a perfect complement to the larger texts available, suitable for any undergraduate or postgraduate Marketing Research module.
Essentials of Marketing Research
Essentials of Marketing Research
Arthur C. Doyle, owner of Professional Home Inspection (PHI), found himself rather depressed. The community where he lived and operated his business had experienced a huge surge in existing home sales during the past five years, ...