Strategic Management: Text and Cases

Strategic Management: Text and Cases
ISBN-10
1259278212
ISBN-13
9781259278211
Series
Strategic Management
Category
Strategic planning
Pages
816
Language
English
Published
2015-10-01
Authors
Gregory G. Dess, G. T. Lumpkin, Gerry McNamara

Description

In this edition, five are new (Campbell Soup, General Motors, Avon, Tata Starbucks, and Greenwood Resources) and twenty-six have been thoroughly revised (Apple, eBay, JetBlue, Johnson & Johnson, and Zynga to name just a few of the familiar ...

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