Revised edition of the authors' Essentials of strategic management, 2015.
This title responds head-on to the growing requests by business faculty for a concise, theory-driven strategic management concepts and cases text.
The middle-class household income in India started at about $4,500 in 2007. Tata believed that a car costing about $2,500 would be able to take advantage of the very large market that was being served only by two-wheel vehicles.
Written by the best-selling author team of J. David Hunger and Thomas L. Wheelen, this concise and no-nonsense book cuts no corners in providing you with the essentials-and just the...
As a result, key concepts of sustainable strategizing from mindsets, impact, materiality, and purpose to business cases, sustainable business models, regeneration, and transformation have been embedded and enhanced in the entire book.
With an emphasis on topical, distinctive and engaging features, this text offers: Over 120 short, topical case studies drawn from every type of organization across more than 20 countries Worksheets for strategy analysis that can be used to ...
'Essentials of Strategic Management' responds head-on to the growing requests by business faculty for a concisely-written strategic management text that's robust and theory-driven and supported with a compelling collection of cases.
Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill.
Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the business model concept as a way of framing the issues of competitive advantage.
Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the business model concept as a way of framing the issues of competitive advantage.
For undergraduate and graduate level Strategic Management courses. Get straight to the heart of important strategic management concepts. This brief text offers a concise explanation of the most important concepts...