Impossible to Ignore: Creating Memorable Content to Influence Decisions

Impossible to Ignore: Creating Memorable Content to Influence Decisions
ISBN-10
1259584143
ISBN-13
9781259584145
Category
Business & Economics
Pages
256
Language
English
Published
2016-06-03
Publisher
McGraw Hill Professional
Author
Carmen Simon

Description

A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain science Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent. Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides decision-making toward a desired action.

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