Rocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria Secret, and Howard Schultz shares how he took his passion for a little coffee shop in Seattle and grew it into a 22,000-store chain, just to name two. Every story is connected to a “how-to” lesson, and by the end, you’ll have what you need to turn your best customers into apostles, cravers, and brand ambassadors. A must-have guide for everyone who wants to grow their business faster than a competitor, this authentic, vibrant, and engaging book brings you the latest practical techniques for knowing your customers’ desires and behaviors in order to deliver intimately rewarding experiences every time they shop—including knowing what they need before they do. Included is a “self critique” to identify where you are currently before you transform your career and company by mastering how to: • Create a demand-space map and predict how big a share of a demand space you can win with the proper mix of emotional and functional benefits satisfying the attributes of that space • Determine a strategic direction for where to place investment bets, identify which brands are best suited to win, and which are most responsive to investment • Deliver all the core benefits of a particular demand space in your product—from packaging, shelving, pricing, and promotion to message development, store operations, delivery, and employee engagement • Maintain a long-term vision to continuously quantify and modify for ongoing improvement, while using your successes to convert more champions along the way With Rocket, you can rise into a cycle of renewal, energy, and power that can launch startups to phenomenal success and turn around the fate of multinational corporations.
Cluster-powered flights, camcorder payloads, and glider-carrying rockets were standard ticket items at LDRS in the early 1990s. ... Redd's collection included the Dizzy Dog Rocket Ranch, with Penelope Pig and Pigs in Space!
The author of Non-Rocket Space Launch and Flight brings a vast amount of experience to the topic, having worked as a engineer, designer, project director and researcher at key institutes including NASA and the US Air Force.
But ‘hard to understand’ isn’t the same as ‘impossible to understand’, as Dr Lucy Rogers – who is herself currently working as a rocket scientist – shows in this book.
Reproduction of the original: The Rocket Book by Peter Newell
Discover the history of rockets and their impact on the future in this volume that explores the 2,000-years history of rockets along with Newton's Laws of Motion--gravity, force, and acceleration. 1/2.
"None of humanity's great achievements in space exploration would be possible without the work of the scientists who built those amazing rockets that blasted us into the heavens.
This is Rocket Science: True Stories of the Risk-taking Scientists who Figure Out Ways to Explore Beyond Earth
Meet Rocket—an aspiring astronaut intent on getting her community to LOOK UP! from what they're doing and reach for the stars. This Chicago Public Library 2019 Best of the Best Book is now available in paperback!
Lush and lyrical, Rocket Boys is a uniquely American memoir: A powerful, luminous story of coming of age at the end of the 1950s, of a mother’s love and a father’s fears, and of growing up and getting out.
It’s the story of a train moving across the American landscape—but with an actual three-dimensional miniature train that loops up and down and across each spread, traveling along an interior track from front to back without ever leaving ...