Marketing Loose Leaf

Marketing Loose Leaf
ISBN-10
1259598993
ISBN-13
9781259598999
Category
Business & Economics
Pages
640
Language
English
Published
2017-02-28
Publisher
McGraw-Hill Education
Authors
John Mello, Shane Hunt, George Deitz

Description

Hunt Marketing emphasizes the universal importance of marketing, not only because students (especially non-marketing majors) want to know “Why does this course matter to me?” but also because everyone is a marketer. Student engagement and relevance are emphasized throughout the second edition of Hunt Marketing: • A career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand. • Integration of key topics that are part of the daily fabric of marketing—globalization, social media, ethics, and marketing analytics. • Seamlessly integrated results-driven technology. • The right content for a semester-long course. With 16 chapters (and further customization available in Create), the second edition of Hunt Marketing provides the perfect content mix for online, hybrid, and face-to-face Principles of Marketing students.

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