Loose Leaf Marketing: The Core with Practice Marketing Access Card

ISBN-10
1259631494
ISBN-13
9781259631498
Category
Business & Economics
Language
English
Published
2014-11-17
Publisher
McGraw-Hill Education
Authors
Steven Hartley, Roger Kerin

Other editions

Similar books

  • Marketing Loose Leaf
    By Shane Hunt, John E. Mello, George Deitz

    These are covered THROUGHOUT the product and not in a single chapter. • Seamlessly integrated results-driven technology. Shane Hunt writes all of the Connect application exercises and teaches using Connect every year!

  • Combo: Loose Leaf Marketing
    By Steven Hartley, Roger Kerin, William Rudelius

    Combo: Loose Leaf Marketing

  • Loose Leaf Marketing Management
    By Greg W. Marshall, Mark W Johnston

    Greg Marshall and Mark Johnston (both of Rollins College) have taken great effort to represent marketing management the way it is actually practiced in successful organizations today.Given the dramatic changes in the field of marketing, it ...

  • Loose-leaf Marketing
    By Dhruv Grewal, Michael Levy

    In keeping with the value theme of the text, the authors met face to face with more than 150 instructors and walked through each chapter of the text and each supplement of the package in order to provide the most current, useful text and ...

  • ISE Marketing
    By John Mello, Shane Hunt

    "Hello, and welcome to Hunt, Mello, and Deitz's Marketing 3e. Students, particularly non-marketing majors, want to know, 'Why does this course matter to me?

  • Essentials of Marketing
    By Edmund Jerome McCarthy, William D. Perreault

    Essentials of Marketing

  • Sport Marketing
    By Bernard James Mullin, Stephen Hardy, Windy Dees

    Sport Marketing presents a modernized, current-day approach to the dynamic world of sport marketing.

  • Applied Marketing, Loose-Leaf
    By Daniel Padgett, Andrew Loos

    Barriers to Successful Implementation and Control See Industry Expert Video John Cook–VML and Beth Wade Introduction John Cook and Beth Wade summarized several of the key points of the textbook in their short interview.

  • Combo: Loose Leaf International Marketing with Connect Plus
    By John Graham, Mary Gilly, Philip Cateora

    Combo: Loose Leaf International Marketing with Connect Plus

  • Marketing: The Core W/OLC and Premium Content
    By Roger A. Kerin, Steven William Hartley, William Rudelius

    Winner of 2011 National Book Award for Poetry Winner of 2012 GLCS Award for Poetry Winner of 2012 SIBA Book Award for Poetry Nominee for 2012 NAACP Image Award for Outstanding Literary Work in Poetry The poems in Nikky Finney’s ...