These are covered THROUGHOUT the product and not in a single chapter. • Seamlessly integrated results-driven technology. Shane Hunt writes all of the Connect application exercises and teaches using Connect every year!
Combo: Loose Leaf Marketing
Greg Marshall and Mark Johnston (both of Rollins College) have taken great effort to represent marketing management the way it is actually practiced in successful organizations today.Given the dramatic changes in the field of marketing, it ...
In keeping with the value theme of the text, the authors met face to face with more than 150 instructors and walked through each chapter of the text and each supplement of the package in order to provide the most current, useful text and ...
"Hello, and welcome to Hunt, Mello, and Deitz's Marketing 3e. Students, particularly non-marketing majors, want to know, 'Why does this course matter to me?
Essentials of Marketing
Sport Marketing presents a modernized, current-day approach to the dynamic world of sport marketing.
Barriers to Successful Implementation and Control See Industry Expert Video John Cook–VML and Beth Wade Introduction John Cook and Beth Wade summarized several of the key points of the textbook in their short interview.
Combo: Loose Leaf International Marketing with Connect Plus
Winner of 2011 National Book Award for Poetry Winner of 2012 GLCS Award for Poetry Winner of 2012 SIBA Book Award for Poetry Nominee for 2012 NAACP Image Award for Outstanding Literary Work in Poetry The poems in Nikky Finney’s ...