Marketing: The Core

Marketing: The Core
ISBN-10
1259712362
ISBN-13
9781259712364
Series
Marketing
Category
Business & Economics
Pages
608
Language
English
Published
2017-01-26
Publisher
McGraw-Hill Education
Authors
Roger A. Kerin, Steven W. Hartley

Description

Initiating the marketing process -- Creating customer relationships and value through marketing -- Developing successful organizational and marketing strategies -- Appendix A: Building an effective marketing plan -- Understanding the ...

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Other editions

  • Marketing
    Marketing
    • 2016-02-12
    • 768 pages
    • Paperback
    • McGraw-Hill Education
  • Marketing
    Marketing
    • 2015-01-26
    • 736 pages
    • Paperback
    • McGraw-Hill Education
  • Marketing
    Marketing
    • 2014-01-15
    • 784 pages
    • Paperback
    • McGraw-Hill Education
  • Marketing
    Marketing
    • 2014-01-03
    • 496 pages
    • Paperback
    • McGraw-Hill Education

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