M: Advertising
- ISBN-10
- 1259815943
- ISBN-13
- 9781259815942
- Series
- M
- Category
- Business & Economics
- Pages
- 480
- Language
- English
- Published
- 2017-02-20
- Publisher
- McGraw-Hill Education
- Authors
- Michael F. Weigold, William Arens
Description
M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves.
Get the book
Other editions
Similar books
-
M: Advertising
By David Schaefer, William Arens, Michael WeigoldOverview: M: Advertising is the newest principles addition to the McGraw-Hill M series of texts, and was created with students' and professors' needs in mind.
-
Advertising
By Michael F. Weigold, William F. ArensA new vignette focused on Shakira's Activa ad. Updated the section that uses Coke to demonstrate the benefits of branding. Updated the timetable of advertising history.
-
The Psychology of Advertising
By Bob M. Fennis, Wolfgang StroebeKey questions covered in the volume include: What impact does advertising have on consumer behavior? What causes this impact? What are the psychological processes responsible for the effectiveness of advertising?
-
Breakthrough Advertising
By Eugene SchwartzBreakthrough Advertising
-
Permission Marketing of Informediaries in M-Commerce Advertising
By Ali-Reza Moschtaghi4.2.2 P ERMISSION - B ASED I NFOMEDIATION IN M - MARKETING IMT strategies has developed eight models of permission marketing for E-mail (See IMT Strategies 1999, p. 6-9). Each model requires a different level of permission.
-
Madvertising: A Mad Look at 50 Years of Madison Avenue
By David ShayneFans will thrill to journey through the very best of MAD's fifty-plus years of takeoffs, complete with hundreds of spoofs of legendary ad campaigns, plus hilarious behind-the-scenes interviews with the Usual Gang of Idiots. Original.
-
Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius
By Dr. Robert C. WorstellThere was one copywriter who made millionaires from people who read his book, although they never wrote an ad.
-
Readings in Advertising, Society, and Consumer Culture
By Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley... coal and iron potential wealth; it was not until Faraday and Edison had done their work that electricity became potential energy. The little we understand or think we understand about human nature is an institutional product.
-
Advertising, Society, and Consumer Culture
By Roxanne Hovland, Joyce M. WolburgIt includes clear, comprehensive tables that chronicle historical developments and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text.
-
Lee M Advertising Consumption &Soc Rel Pb
By HarperCollins Publishers LimitedLee M Advertising Consumption &Soc Rel Pb