Essentials of Marketing Research
- ISBN-10
- 1259905063
- ISBN-13
- 9781259905063
- Series
- Essentials of Marketing Research
- Pages
- 434
- Language
- English
- Published
- 2012-09-04
- Publisher
- Mcgraw-hill
- Authors
- Mary Wolfinbarger, Robert Bush, Joseph Hair Jr
Description
"Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics.
