Essentials of Marketing Research
- ISBN-10
- 1260061884
- ISBN-13
- 9781260061888
- Series
- Essentials of Marketing Research
- Language
- English
- Published
- 2016-10-11
- Publisher
- Mcgraw-hill
- Authors
- Mary Wolfinbarger, Robert Bush, Jr Joseph Hair
Get the book
Other editions
Similar books
-
Essentials of Marketing Research
By Joseph F. Hair, David J. Ortinau, Dana L. Harrison"First, in the last few years, data collection has migrated quickly to online approaches, and by 2019 represented more than 60 percent of all data collection methods.
-
ISE Essentials of Marketing Research
By Dana E. Harrison, David Ortinau, Joseph HairFirst, in the last few years, data collection has migrated quickly to online approaches, and by 2019 represented more than 60 percent of all data collection methods.
-
Essentials of Marketing Research
By Joseph F. Hair, David J. Ortinau, Mary CelsiThe text gives students a strong command of market-research principles while being concise enough to use alongside cases or projects. »--
-
Essentials of Marketing Research
By Barry J. Babin, William G. Zikmund37 Smith, A., R. Bolton, and J. Wagner (1999), “A Model of Customer Satisfaction with Service Encounters Involving Failure and Recovery,” Journal of Marketing Research, 36 (August), 356– 372. Bolton, R. and T. M. Bronkhorst (1991), ...
-
Essentials of Marketing Research
By Joseph F. HairEssentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary...
-
Essentials of Marketing Research: Putting Research Into Practice
By Kenneth E. Clow, Karen E. JamesAs a result, a newer, trimmer version of the marketing research report is being used by many companies. This executive-ready report is based on four principles: conciseness, adaptability, readability, and balance.2 Smartphones and email ...
-
The Essentials of Marketing Research
By Bruce Wrenn, David L. Loudon, Robert E. StevensArthur C. Doyle, owner of Professional Home Inspection (PHI), found himself rather depressed. The community where he lived and operated his business had experienced a huge surge in existing home sales during the past five years, ...
-
Essentials of Marketing Research
By William G. ZikmundEssentials of Marketing Research
-
Essentials of Marketing Research 4E (Bound)
By HairEssentials of Marketing Research delivers a concise, up-to-date review of a broad variety of marketing research topics.
-
Essentials of Marketing Research
By V. Kumar, David A. Aaker, George S. DayContains detailed discussions of the process, with numerous examples from the industry. * Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered...