Essentials of Strategic Management: the Quest for Competitive Advantage
- ISBN-10
- 1260092275
- ISBN-13
- 9781260092271
- Series
- Essentials of Strategic Management
- Category
- Business & Economics
- Pages
- 864
- Language
- English
- Published
- 2018-02-14
- Authors
- Margaret Peteraf, John E. Gamble, Arthur A. Thompson Jr.
Description
Essentials of Strategic Management 6thedition by Gamble, Peteraf, and Thompson presents concise,straight-to-the-point discussions, timely examples, with a writing style thatcaptures students' interest. It features 10 chapters with 12 tightly linkedcases. The content is solidly mainstream and balanced, mirroring bothinsights of academic thought and real-world strategic management. For yearsstrategy instructors have been shifting from purely text-cases to a text-cases-simulationcourse structure. Two widely used online competitive strategy simulations, TheBusiness Strategy Game and GLO-BUS, are optional companions. Bothsimulations are closely linked to the content.
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Other editions
-
- 2016-03-01
- 462 pages
- Paperback
- -
-
- 2016-01
- 496 pages
- Paperback
- -
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