ABC's of Relationship Selling Through Service
- ISBN-10
- 1260098850
- ISBN-13
- 9781260098853
- Series
- ABC's of Relationship Selling Through Service
- Category
- Relationship marketing
- Pages
- 640
- Language
- English
- Published
- 2018-11-20
- Author
- Charles M. Futrell
Description
ABC's of Relationship Selling 13e trains readers on a step-by-step selling process that is universal in nature. This edition presents the sales process or system in a logical sequence: from planning and the approach, to closing, to follow-up, for exceptional customer service. The goal of this text has always been to help ensure that students understand the order of steps within the selling process; to provide numerous examples of what should be in each step; and to show how steps within the selling process interact with one another.
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