Essentials of Marketing
- ISBN-10
- 1260260372
- ISBN-13
- 9781260260373
- Series
- Essentials of Marketing
- Category
- Marketing
- Language
- English
- Published
- 2020
- Authors
- Edmund Jerome McCarthy, William D. Perreault, Joseph P. Cannon
Description
"This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This edition we focused on (1) marketing analytics, (2) currency, and (3) active learning"--
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