Advertising
- ISBN-10
- 1260381897
- ISBN-13
- 9781260381894
- Series
- Advertising
- Category
- Advertising
- Language
- English
- Published
- 2020
- Authors
- Michael F. Weigold, William F. Arens
Description
" Added an opening paragraph describing chapter coverage (in all chapters). A new vignette focused on Shakira's Activa ad. Updated the section that uses Coke to demonstrate the benefits of branding. Updated the timetable of advertising history. Simplified the historical eras to focus on five: early age, industrial age, golden age, postindustrial age, and global interactive age. Updated the references to Internet tools that enhance teamwork"--
Get the book
Other editions
Similar books
-
Ogilvy on Advertising
By David Ogilvy" Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and ...
-
Breakthrough Advertising
By Eugene SchwartzBreakthrough Advertising
-
The Advertising Concept Book: Think Now, Design Later : a Complete Guide to Creative Ideas, Strategies and Campaigns
By Pete Barry'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.
-
Advertising by Design: Generating and Designing Creative Ideas Across Media
By Robin LandaDon't miss the new updated edition of the complete guide to the creative processes behind successful advertising design. The second edition of Advertising by Design has been developed and greatly expanded.
-
American Advertising: A Reference Guide
By Donald W. Hendon, Emelda L. WilliamsAmerican Advertising: A Reference Guide
-
Personalities and Products: A Historical Perspective on Advertising in America
By Edd C. ApplegateProfiling such luminaries as Benjamin Franklin, P. T. Barnum, John Wanamaker, and Harley Procter, this book examines the contributions that several prominent individuals have made to advertising in America.
-
We Are What We Sell [3 volumes]: How Advertising Shapes American Life. . . and Always Has [3 volumes]
By Bob Batchelor, Danielle Sarver CoombsThese volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.
-
Advertising and Chinese Society: Impacts and Issues
By Hong Cheng, Kara K. W. ChanThis book examines the social, psychological, legal, and ethical impact â?? perceived or proven â?? that may result from advertising in the booming Chinese market.
-
Innovation in Branding and Advertising Communication
By Lluís Mas-ManchónThis book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques– from body image, identity and mental imagery, to self-exposure ...
-
Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
By Margaret A. Morrison, Kim Bartel Sheehan, Eric HaleyThis Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands.