M: Management 6e was written from the ground up to be brief, lean, and flexible enough to enable you to cover just the topics you want at the level of depth you desire, while still maintaining the integrity of the content. Plus, it delivers a variety of real management examples and inspiring green and career-oriented boxes to engage today’s students. With market-leading teaching support and the most up-to-date content available, M: Management represents the best value available in the brief Principles of Management market. What sets Bateman/Snell/Konopaske apart? An unrivaled mixture of student-focused current content and the best teaching support around.
M: Business is designed to be brief, lean, and flexible, its cutting-edge approach enables you to cover topics at the depth you want with an unrivaled mixture of exciting fresh content and resources supporting active learning.
M: Finance is a market-driven corporate finance book with the latest in teaching and learning tools – all at an affordable price!
M: Marketing 7e continues to emphasize that marketing adds value-and essential theme woven throughout the print and digital elements. 2020 is an exciting time to study marketing!
M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency.
Andy Pomerantz’s My Psychology helps you understand how the science of psychology applies to your own unique life experiences.
The authors developed the framework for this book after polling more than 600 instructors about their experiences. They have used this data to ensure that the text parallels the way instructors actually teach college-level finance courses.
M: Management by Bateman/Snell is the fastest growing Principles of Management textbook on the market.
M: Advertising 2e was created with students' and professors' needs in mind.
As part of the book's emphasis on the APA guidelines for undergraduate courses, coverage of culture and diversity is infused throughout the book and highlighted with Diversity Matters flags in every chapter.
This book carefully blends the right mix of coverage and applications to give students a firm grounding in business principles.