ISE Essentials of Marketing Research

ISE Essentials of Marketing Research
ISBN-10
1260575780
ISBN-13
9781260575781
Language
English
Published
2019-11-17
Authors
Dana E. Harrison, David Ortinau, Joseph Hair

Description

First, in the last few years, data collection has migrated quickly to online approaches, and by 2019 represented more than 60 percent of all data collection methods.

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