Marketing
- ISBN-10
- 1260597598
- ISBN-13
- 9781260597592
- Series
- Marketing
- Category
- Marketing
- Language
- English
- Published
- 2021-03-29
- Authors
- Dhruv Grewal, Michael Levy
Description
In Marketing 8e, student will learn how marketing has evolved into its present-day, integral business function of creating value how firms maintain value and rely on value for establishing lasting relationships with their customers. Throughout this edition, we provide numerous examples of how students engage in marketing activities every day of their lives, either as consumers or sellers of a product or service. In addition to providing the traditional study and reinforcement tools of most principles of marketing products, we also offer ways to help students think critically about and apply core concepts
Get the book
Other editions
Similar books
-
Marketing Made Simple
By Geoff Lancaster, Paul ReynoldsPickton, D, and Broderick, A, Integrated marketing Communications, Chapter 28, (Financial Times – Prentice Hall; Pearson Educational Ltd. 2001). Roncoroni, S, Direct Marketing, Financial Times, 15 April 1986.
-
Marketing For Dummies
By Jeanette Maw McMurtryThis book contains the insights, tips, and tactics you need to build successful and sustainable brands, marketing programs, ... You are limited only by the limitations you put on yourself. Get set. Go. And have fun! Introduction ...
-
The Future of Marketing: Strategies from 15 Leading Brands on How Authenticity, Relevance, and Transparency Will Help You Survive the...
By Nicholas JohnsonThe Future of Marketing shows how to anticipate and respond to relentless change in channels, media options, organizational relationships, technologies, markets, products, services – and most important of all, customers.
-
Marketing
By Steven J. SkinnerMarketing
-
The Marketing Book
By Susan Hart, Michael J. BakerThe Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice.
-
The Social Media Marketing Book
By Dan ZarrellaEither him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web.
-
Principles of Marketing
By Gary Armstrong, Philip Kotler, Stewart AdamThe 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever.
-
R.E.D. Marketing: The Three Ingredients of Leading Brands
By Greg Creed, Ken MuenchThis book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success.
-
Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands
By Kerry Smith, Dan HanoverExperiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their ...
-
Response: The Complete Guide to Profitable Direct Marketing
By Lois K. GellerThis work offers all marketers, in any size company, a strategy for creating and sustaining a profitable direct marketing programme - both on- and off-line.