Marketing

ISBN-10
1260717437
ISBN-13
9781260717433
Series
Marketing
Language
English
Published
2021
Authors
Dhruv Grewal, Michael Levy

Description

Includes bibliographical references and index.

Other editions

Similar books

  • Marketing Made Simple
    By Geoff Lancaster, Paul Reynolds

    Pickton, D, and Broderick, A, Integrated marketing Communications, Chapter 28, (Financial Times – Prentice Hall; Pearson Educational Ltd. 2001). Roncoroni, S, Direct Marketing, Financial Times, 15 April 1986.

  • Marketing For Dummies
    By Jeanette Maw McMurtry

    This book contains the insights, tips, and tactics you need to build successful and sustainable brands, marketing programs, ... You are limited only by the limitations you put on yourself. Get set. Go. And have fun! Introduction ...

  • The Future of Marketing: Strategies from 15 Leading Brands on How Authenticity, Relevance, and Transparency Will Help You Survive the...
    By Nicholas Johnson

    The Future of Marketing shows how to anticipate and respond to relentless change in channels, media options, organizational relationships, technologies, markets, products, services – and most important of all, customers.

  • Principles of Marketing
    By Gary Armstrong, Philip Kotler, Stewart Adam

    The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever.

  • Profitable Marketing Communications: A Guide to Marketing Return on Investment
    By Antony Young

    Profitable Marketing Communications explains that marketing is about creating positive value for a business or brand through demonstrating cost versus return.

  • Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution,
    By Monique Reece

    In this book, one of the world’s leading business consultants offers you a complete blueprint for igniting profitable, sustainable growth in your company.

  • There's No Business That's Not Show Business: Marketing in an Experience Culture
    By David L. Rogers, Bernd H. Schmitt, Karen L. Vrotsos

    There's No Business That's Not Show Business demonstrates how to use "show biz" techniques to cut through the clutter, engage your customers personally, differentiate your product or brand--and create real, long--term value.

  • Digital Marketing All-In-One For Dummies
    By Stephanie Diamond

    In this edition, you’ll learn the latest trends in digital marketing strategies, including brand new insight on how to incorporate artificial intelligence into your marketing plans.

  • The Marketing Book
    By Susan Hart, Michael J. Baker

    The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice.

  • Marketing
    By Joseph F. Hair, Charles W. Lamb, Carl D. McDaniel

    The new edition of Marketing continues the established tradition of adding value far beyond the expectations of students and instructors. Extensive research has been done to ensure this edition provides...